Execute a Complete AI-Supported Marketing Launch
Let’s work through a complete, real-world product launch together.
Build, test, and refine a complete product launch while learning exactly where AI fits and where human judgment still leads.
- Launch a fictional product, Mi-Sherpa Smart Backpack, as a shared case study
- Apply the Mi-ARC system across four structured marketing modules
- Use a different AI tool per module to support specific launch tasks
- Learn where AI accelerates work and where human decisions matter
- Leave with reusable prompts, clear frameworks, and a repeatable process
Course Progression
The Mi-Sherpa Smart Backpack Product Launch
MODULE 1 | Foundation and Competitive Context
- Define competitive context, positioning, and decision criteria before using AI
- Prevent bad outputs by starting with structured, validated inputs
MODULE 2 | AI-Assisted Content and Messaging
- Translate approved inputs into structured launch messaging using AI
- Speed up drafting without losing accuracy, tone, or control
MODULE 3 | Creative Asset Development
- Use AI to support creative direction, planning, and visual exploration
- Accelerate ideation while preserving human creative judgment
MODULE 4 | Analytics and Decision Making
- Use analytics to evaluate performance and inform launch decisions
- Turn AI-supported data into clear, defensible human judgment